Gaining lash clients during quiet periods
As a tech you will have busy periods, but you will also have quiet periods as well so here are few ways to gain clients during quiet periods.
1. Offer Special Promotions: During quiet periods, entice potential clients with special promotions. Consider offering discounted rates, package deals, or incentives like a free lash fill after a certain number of appointments. Promote these offers on your social media platforms, website, and through word-of-mouth to attract new clients.
2. Collaborate with Influencers: Partnering with influencers in your area can help you reach a wider audience. Offer them complimentary lash extensions in exchange for promoting your services on their social media platforms. Their followers may be interested in trying out lash extensions, leading to new clients for your business.
3. Referral Program: Implement a referral program to encourage your existing clients to refer their friends and family. Offer incentives such as discounted services or free lash fills for each successful referral. Word-of-mouth recommendations are powerful, and this strategy can help you gain new clients during quiet periods.
4. Social Media Presence: Maintain an active and engaging presence on social media platforms like Instagram and Facebook. Share before and after photos of your clients, post educational content about lash care, and showcase your expertise. Engage with your followers by responding to comments and direct messages promptly. This helps build trust and attracts potential clients to your lash extension services.
5. Collaborate with Local Businesses: Partner with other local businesses that complement your services, such as salons, spas, or beauty supply stores. Cross-promote each other's services by displaying brochures or business cards in each other's establishments. You can also offer joint promotions or discounts to attract clients from their customer base.
6. Attend Local Events: Participate in local events such as bridal expos, fashion shows, or beauty conventions. Set up a booth or table to showcase your lash extension services and offer mini demos or consultations. This allows you to directly interact with potential clients and create a personal connection.
7. Online Booking System: Implement an online booking system to make it convenient for potential clients to schedule appointments. Ensure that your website is user-friendly, mobile-responsive, and provides all the necessary information about your services, pricing, and contact details. Make the booking process seamless and hassle-free to encourage potential clients to choose your lash extension services.
Remember, consistency and quality service are key to gaining and retaining clients. Provide exceptional customer service, stay up-to-date with the latest lash extension trends and techniques, and continually educate yourself to offer the best possible experience for your